If you were considering purchasing your first smartphone and read Switching between Android 4.0 ICS and iPhone 4S, something may strike you early on. Look at the images in the article. There is no doubt that Android ICS looks more appealing, and may I say more advanced, than iOS in the images.

I understand that it may not be more advanced in every area, but for first impressions it does stand out to me, and I suspect it would to new users.